I tell agents all the time that it’s not more leads they need, it’s learning how to close leads that matter. As agents, we spend a great deal of time and money to get leads. [...]

There is a myriad of social media platforms to choose from. Each one can serve its own strategic purpose for developing your real estate business. Obviously, Facebook and Instagram are two of the biggest. However, [...]

We all know that coffee shops, such as Starbucks, can be a great place to meet prospective buyers and sellers. However, striking up a conversation about real estate with a perfect stranger can be more [...]

What does that mean? Well, there is a difference… By not taking charge in your sales conversations you are setting yourself and your client up for disappointment. Remember, they hired YOU to be the sales [...]

I have found that top producers and leading real estate entrepreneurs share the same daily habits. They are constantly having the same conversations with themselves. There are so many things that go into running a [...]

Liza Deyden-Drake is a leading real estate agent in the Phoenix-area with West USA Realty. I recently sat down with her to discuss her five secrets to success. As with most top producers, her reason [...]