The holiday season is one of the best times of year to generate leads through effective open houses. However, the same old, same old open houses will generate the same old, same old responses. The holiday season offers certain opportunities than other times of year due to the nature of the holidays. This is a [...]
You goal is to help sellers sell their homes in the shortest amount of time for the most amount of money. However, it’s also our job to advise our sellers on how to prepare their homes to achieve the stated objective. One of the most popular tips we provide sellers is to declutter their home, [...]
We’ve all been there before – sitting across the table from prospects trying to deliver the right pitch that will get them to sign to proverbial dotted line. What is it they want to hear? How can I best position myself as the best choice to help them with their real estate needs? However, we [...]
Imagine being able to close more prospects while talking to fewer people. The more people you speak with, the better your chances of closing a deal are. However, knowing the subtle tricks that master closers use can improve your closing ratio exponentially. In this blog, we continue the conversation on closing the deal. Here are [...]
I know that I have said it many times before, but please indulge me as I say it again, “It’s not necessarily more leads that we need, it’s learning how to close the leads we get that is paramount.” I can’t imagine how much money is left on the table by agents who lacks the [...]
Most of us set goals at the beginning of each year. However, goal setting should not be limited to just one time per year. As the middle of the year rapidly approaches, this is a great time to assess and plan for the second half of 2018. Goal setting can prove monotonous. Here are three [...]
We all know the importance of staying top of mind with our sphere of influence, past and present clients. This is the only way to ensure that they refer you to their family and friends when the topic of real estate comes up. With Memorial Day just around the corner there are several ways you [...]
Content is all around us. Whether it’s emails, social media posts, ads or blogs, we are constantly in the business of developing content that will help us secure new buyers and sellers. However, most of the content produced by agents that I see looks the same and lacks creativity. As agents, we should be putting [...]
We tend to buy from those we trust. Are you evoking trust among your prospects or simply trying to sell yourself? Whether you realize it or not, everyday we are getting sold something or trying to sell someone something. From family relationships to professional ones, selling is constantly going on around us. However, how effective [...]
Unfortunately, there is very little training offered to us as agents in the way of creating an effective and unique brand for our businesses. Oftentimes, there is a great deal of confusion as to the difference between branding and marketing. However, there is a distinct difference between the two. The first step is to create [...]
