I love talking to top producers about their tactics when it comes to taking and working listings. They are at the top of our industry for a reason.
In my previous blog, I discussed six tips I’ve picked up from top producers. In case you missed it, you can read it HERE. The following are a few more that I learned while conducting Valley-Wide Mastermind Groups:
- Editing Zillow: As you know, sellers are often tempted to go into their property profile and make changes or add photos. Unfortunately, you can find yourself losing all the data that you inputted. Make sure to remind your sellers not to edit their property profiles.
- Control odors. First impressions are everything. A potential buyer can be turned off at first smell. If the house has a bad odor, try this line, “If you can smell it, you can’t sell it.” There are several companies that specialize in removing odors.
- Post on Thursdays. If possible, it’s best to schedule new listings to go live on your local MLS on Thursdays. This is the day agents are preparing for the weekend and buyers get excited about new listings.
- Partner with a furniture company. Staging is becoming more popular than ever. Instead of paying to have a home staged, find a furniture company to collaborate with who might see the benefit of free advertising. Let them put promotional materials in the home. Perhaps a sign that reads, “You can buy it if you like it.”
- Ask the seller what they like about their home. One of the secrets to selling is found in the art of listening – listen to your clients. A great discussion starter is to ask your potential seller what they like about their home. You might learn about some great features you may have missed when walking the property.
- Meet the appraiser at the property. Sellers want to know you are going to go the extra mile for them. One way you can do that is by letting them know you will meet the appraiser at the property when they conduct the appraisal, especially if you think there are going to be challenges with the appraised amount. Have your materials to justify your price in hand and include a bullet point list of all upgraded features.
Sellers want to know if you have tricks up your sleeve. Use these tips to gain the advantage over your competition.
Top producers also understand that they are the CEOs of their real estate business. For more great tips about being a real estate entrepreneur, order my book, 21 Habits of the Highly Successful Real Estate Entrepreneur.
By Mike Weinstein, MBA